Workshop: How to Make Your Case for Support

Presented by Jennie Winton, Co-Founder and Abbey Meyers, Brand Strategist – Mission Minded

We apologize for any inconvenience but we have reached capacity for this workshop and registration is closed.

Whether your organization is considering a capital, endowment or annual campaign or is already in the midst of one, this session will outline the steps to create your strongest campaign case yet. Many leaders wrongly believe that mission-based needs alone will stoke donor support. In fact, the most successful campaigns carefully balance the right mix of reason with emotion and urgency.

This lively session with Mission Minded Founding Partner, Jennie Winton and Brand Strategist, Abbey Meyers features rich examples to help you up your fundraising campaign game, and plenty of time to practice the new tools you'll learn to excite and engage your donors. You'll leave inspired and equipped to apply what you've learned.

Only 25 spots available so register soon!

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Registration for this event is required: $30 for DER members and $55 for non-DER members. (To receive the discounted members' rate, please sign in to your account before registering.)

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About Our Speakers

Jennie Winton co-founded Mission Minded in 2002 and has created hundreds of powerful brands for nonprofits nationwide ever since. Jennie's passion is helping nonprofit leaders clarify how they talk about their work, leading to greater organizational vitality and stability, revenues, and expanded ability to deliver on the mission. A former adjunct professor in the Graduate School of Business and Professional Studies at the University of San Francisco, and Marin County CASA volunteer, she is currently a member of Development Executives Roundtable, Association of Fundraising Professionals, and Annual Fund and Admissions Committees at Marin Country Day School. Prior to founding Mission Minded, she was Chief Marketing Officer for the American Red Cross Bay Area chapter.

Abbey Meyers is a Brand Strategist with impressive project management and brand positioning skills. A believer that all good narratives should have a backbone, she loves the art of effective storytelling through a fusion of facts, fun, and future potential. She enjoys bringing the creative grit from for-profit sectors to clients including California Symphony, Packard Foundation, and Army and Navy Academy. Passionate about enhancing our quality of life through good food and intuitive movement, Abbey volunteers for organizations like Eat Breathe Thrive which provide resources for healthy eating, emotional resilience, and positive embodiment. Before joining Mission Minded, Abbey worked at various advertising agencies where she found herself drawn to her clients' philanthropic efforts.

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Venue: Lighthouse for the Blind, 1155 Market Street, 10th floor, San Francisco, CA. 

Please come through the regular LH reception on the 10^th floor and walk down the stairs to the 9th floor and proceed to the Board Room. 

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Cancellation Policy: If you contact us to cancel your registration before the deadline (11/3 at noon), you may receive credit towards a future event. If you cancel your registration after the deadline, the payment will be considered a tax-deductible donation to DER.  Thank you for your support!