LUNCHEON - Soliciting Culturally-Diverse Donors

Given California’s changing demographics, fundraisers are interacting more with donors from cultures and ethnicities different from their own. This session explores the preconceptions and the pragmatic approaches of working within cultural differences among donors. How do you handle a solicitation when the prospect is from a culture that does not discuss money? What is the best approach for discussing bequests within a culture that avoids conversations related to death? And how do you secure a signed multi-year pledge form from a donor who believes culturally her verbal commitment is as ironclad as her signature? This panel will discuss these and many more questions so that you can be prepared for soliciting and stewarding a wide variety of ethnically-diverse donors. Fundraisers at all levels of experience will benefit from the information provided and discussed.

Attendees will:
1. Gain insight in the similarities and differences surrounding philanthropy in diverse cultures.
2. Learn from the panelists’ direct experiences soliciting gifts from diverse donors.
3. Learn practical tips and techniques to successfully solicit gifts from diverse donors.